Baby boomers (people born between 1946 and 1964) are a huge demographic that businesses, marketers and entrepreneurs looking to innovate, would love to capitalize on. One of the best ways to capture this group’s attention, particularly women who fall between the ages of 45 and 63, is with anti-aging products.
Baby boomers are after the elixir of youth, a goal they will continue to strive for through creams and lotions, rubs and potions, and cutting-edge surgical motions. The cluster below highlights a few of the most interesting anti-aging innovations featured on Trend Hunter. As this becomes an increasingly hot topic, be sure to check back as we cover the most ground-breaking inventions in this category.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 72%
Activity 30%
Freshness 8%
