This Effective For Rent Sign Follows People as they Walk Past
References: niklasroy & popupcity.net
With so many storefronts sporting it, it is easy to walk past a For Rent sign without even noticing it. Desiring to address this challenge and make you look, Niklas Roy installed a predatory version of the sign that instantly grabs people's attention.
As a pedestrian walks by, typically ignoring the bright red retail sign, it starts to follow them along the storefront window. This unusual behavior for a generally inanimate object serves to pique people's curiosity and make them do a double-take. Proving that interactive displays are more effective, the video demonstrates how people find the storefront much more interesting, even though there is nothing on display.
Using computer-based software, cameras sensed when someone walked passed and the For Rent sign followed suite, becoming much more noticeable than before.
As a pedestrian walks by, typically ignoring the bright red retail sign, it starts to follow them along the storefront window. This unusual behavior for a generally inanimate object serves to pique people's curiosity and make them do a double-take. Proving that interactive displays are more effective, the video demonstrates how people find the storefront much more interesting, even though there is nothing on display.
Using computer-based software, cameras sensed when someone walked passed and the For Rent sign followed suite, becoming much more noticeable than before.
Trend Themes
1. Interactive Retail Signage - Creating signage that reacts to movement and engages with potential customers could be an innovative way to draw attention and improve sales.
2. Sensor-based Marketing - Using sensors to track and trigger marketing messages or interactive displays based on customer behavior could revolutionize traditional advertising methods.
3. Predatory Advertising - Incorporating unexpected movements or behaviors into advertising campaigns could help businesses stand out and leave a lasting impression on potential customers.
Industry Implications
1. Retail - By leveraging interactive signage and sensor-based marketing, retailers could improve foot traffic and sales while also enhancing the overall shopping experience for customers.
2. Advertising - Predatory advertising tactics may disrupt traditional marketing methods by providing unique and attention-grabbing strategies for brands to connect with consumers.
3. Technology - Developing innovative software and hardware solutions that enable interactive displays and sensor-based marketing could create new opportunities in the technology industry.
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