CNN's Audience Grows by 10 Million Courtesy of Smartphones
Omar Yusuf — July 20, 2011 — Marketing
References: cnnpressroom.blogs.cnn & techcrunch
In 1979, The Buggles taught us that 'video killed the radio star' and in 2011, CNN is teaching us that the Internet killed the video stars.
With the company's TV viewership shrinking by the day, CNN had to revise its business model...and fast! The solution: Smartphones. However, shifting their focus away from television numbers and toward an online audience hasn't been easy, but today CNN announced that they have serviced 10 million smartphone downloads of their news applications.
For the past several months, CNN's mobile applications have maintained the 'most downloaded' position across the board; on Androids, iPhones and iPads. Moreover, this revelation comes at a particularly important moment, as print publishers increasingly realize that their medium is headed nowhere fast.
However, one question still remains: Will CNN change their name from the Cable News Network to INN, the Internet News Network?
With the company's TV viewership shrinking by the day, CNN had to revise its business model...and fast! The solution: Smartphones. However, shifting their focus away from television numbers and toward an online audience hasn't been easy, but today CNN announced that they have serviced 10 million smartphone downloads of their news applications.
For the past several months, CNN's mobile applications have maintained the 'most downloaded' position across the board; on Androids, iPhones and iPads. Moreover, this revelation comes at a particularly important moment, as print publishers increasingly realize that their medium is headed nowhere fast.
However, one question still remains: Will CNN change their name from the Cable News Network to INN, the Internet News Network?
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