The Arkham City: Riddler Trailer profiles Batman's most narcissistic villain, Edward Nigma, who routinely leaves puzzling clues behind at crime scenes for Batman to solve. Why does he do this? To flaunt his intellectual superiority over the Dark Knight, of course. But time and time again, Batman manages to foil the Riddler's schemes, so who's really smarter than whom?
The most captivating thing about this game teaser, though, has got to be how menacing the Riddler's narration is, constantly belittling the viewer and Batman to prove his ultimate and menacing point: "The Riddler is better than you."
Implications - Consumers are currently demanding stories that delve into the psyche of characters, as the psychology of characters is innately fascinating to consumers. Corporations can capitalize on this demand for cerebral storytelling by using cinematic advertising that characterizes the actors involved.