MINI is giving wannabe billboard models their shot at everlasting fame with the new MINI Photo Box. The MINI Photo Box is a crowdsourced billboard located in Berlin that lets you upload your picture to it online.
If you are actually in the city of Berlin you can stop by Kurfürstendamm where the physical MINI Photo Box is located to get your picture taken and uploaded onto the billboard. For most of us that isn't an option, but thankfully it is just as easy to get your face on MINI's latest billboard online as it is off. The automaker has set up a Facebook page for the Photo Box which takes your picture using your computer's webcam and instantly uploads it onto the billboard.
This isn't the first time MINI has taken a foray into the world of interactive billboards as they recently rolled out an interactive billboard in Toronto that people could control using their cellphones. This is however the first billboard I have seen that features crowd sourced models. If being on a billboard doesn't get people to test drive MINIs I don't know what will.
