The Tropicana Energie Naturelle Campaign Advocates Clean Energy

By: Meghan Young - Published: Apr 14, 2011 • References: tropicana & psfk
Over the last couple of years we have been bombarded with different forms of energy from biofuel to solar power and kinetic energy, and now we can add oranges to the list thanks to the Tropicana Energie Naturelle ad campaign. This unique billboard shows brightly-lit neon lights that have been powered by -- you guessed it -- oranges.

Conceived by advertising agency DDB France, the Tropicana Energie Naturelle ad campaign clearly advocates clean and natural energy, which is echoed in their slogan.

Located in France, the Tropicana Energie Naturelle ad campaign features a huge multi-cell battery made of copper and zinc spikes as well as a ton of wiring. Overall, the ad is both unique, eye-popping and sustainable -- you couldn't ask for more. Stats for Orange-Powered Billboards Trending: Older & Mild
Research: 1,178 clicks in 267 w
Interest: > 3 minutes
Concept: Tropicana Energie Naturelle
Related: 44 examples / 34 photos
Segment: Neutral, 18-55+
Comparison Set: 16 similar articles, including: smart snackified drinks, billboard graffiti art, and controversial cursing campaigns.