The Controversial New Zealand Police Recruitment Advertisement

By: Renee Ramsarran - Published: Feb 16, 2011 • References: & adweek.blogs
A New Zealand police recruitment advertisement has been pulled from print and online campaigns. The commercial was aimed at enticing a higher number of young officers to join the force. The banned ad read: "We've got a lot in common with cougars, we like 'em young too." The tongue and cheek sense of humor seems to have reflected poorly on local police culture.

The controversial New Zealand police recruitment ads managed to pull in 25,000 online inquiries before they were pulled. Stats for Banned Bobby Billboards Trending: Older & Chilly
Research: 2,021 clicks in 274 w
Interest: 2 minutes
Concept: New Zealand Police Recruitment
Related: 74 examples / 57 photos
Segment: Males, 12-55
Comparison Set: 27 similar articles, including: emotional billboards, fake oral commercials, and people-hanging campaigns.