The Barbie and Ken Reunion Campaign Tests True Love

By: Renee Ramsarran - Published: Feb 10, 2011 • References: barbieandken & money.cnn
After 7 years apart, a Barbie and Ken reunion campaign has been launched as the latest chapter of an epic love story. Billboards in New York and Los Angeles profess Ken’s renewed love in his fight to win back his lady doll. The ads read: "Barbie, I want you back," "Barbie, you are the only doll for me," and even better, "Barbie, we may be plastic but our love is real."

The hope is to have the celebrity couple back together by Valentine’s Day with a little help from the public. Users can vote at whether Barbie should "take Ken back." The Barbie and Ken Reunion campaign utilizes Facebook, Twitter, Foursquare and YouTube to spread its message.

Photo Credits:
inflexwetrust | sebastianmourra | kriscadacio.wordpress Stats for Begging Doll Billboards Trending: Older & Warm
Research: 27,041 clicks in 276 w
Interest: 4 minutes
Concept: Barbie And Ken Reunion
Related: 73 examples / 56 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: 50 mixed-media advertisements, iconic doll controversies, and emotional billboards.