Immersive Labs Amps Up Advertising with Smart Digital Signs

By: Salman Abdulaziz - Published: • References: immersivelabs
Immersive Labs has made the technology from the movie Minority Report come true.

This company has developed a billboard that can show different ads based on who is passing by it at the time. The billboard consists of an LCD screen and a camera, which takes pictures of the audience and determines their gender, age and attention span to show an ad that is relevant to them. The software, which is built using open source technology, also takes into consideration factors like weather, time of the day and day of the week to show relevat ads. For example, you may see an ad for a soft drink on a hot day and an ad for coffee on a cold one.

Immersive Labs has taken advertising to a totally new level! Stats for Artificial Intelligence Billboards Trending: Older & Average
Traction: 1,561 clicks in 178 w
Interest: 4 minutes
Concept: Digital Signage
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: life-sized car loops, billboard graffiti art, and advertising on abodes.