"Coffee culture" can be witnessed all over the world, from South America and Africa to the Western World. In Europe it ranges from the espresso connoisseurs in Italy to the afternoon Kaffee und Kuchen enjoyed over a good round of gossip in Germany. Coffee culture is also spreading in Asia, where tea is typically favoured; over a third of the Chinese are now said to consume coffee outside the home.
This is a hot market, leaving room for a lot of unique innovation. We've seen so many creative ideas revolving around coffee and espresso, and the rate of new discoveries in this category doesn't seem to be slowing down.
If you love your cup o' joe as much as me, you'll really drink up this caffeinated cluster of inspiration!
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 61%
Freshness 8%
