$11,000 Cup of Joe
Clover 1s Brews One Perfect Cup at a Time
The Clover 1s is the first of its kind, commercial grade coffee brewer that the manufacturers say will boost profits. It's simple in concept: make one cup of coffee as good as it can possibly be. Each cup is ultra fresh and made precisely to the customer's satisfaction.
Implications - Although many consumers have not recovered from the recession fully, some businesses are benefiting from offering consumers comforts that they will pay a premium for. Consumers are more frugal, but there are some exceptions that they will make in order to maintain their lifestyles.