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Campari Liqueur Will Make Coffee Hooch, Illyquore

By: Going Like Sixty - Published: Jun 14, 2008 • References: forbes
Buzzing right into the domains of Starbucks booze and Kahlua coffee liqueur, Campari, the Italian liqueur company is blending with a compatriot company called Illy to give you a better buzz two ways.

Together, they will make a new coffee liqueur drink called Illyquore. It will be available in the home country in July and then roll out world-wide.

Illy's Arabice coffee taste without additives will be a selling point. Compari is about 40 proof, no doubt Illiquore will depend more on caffiene and less on alcohol for the buzziness.