With Stockholm only receiving five hours of light a day in winter, the Swedish capital's office workers have found a new way to escape to sun. After taking off their shoes and slipping into white robes provided at the door, patrons at the Iglo LjuscafÃ© sip their morning coffe while soaking in artificial sun beaming from special lights.
Sun deprived Stockholmers usually spend an hour "ljusing" (literally "brightening" in English) at the cafÃ©. Breakfast and an hour of light treatement will run you 160 Sweden Krona, about $24 U.S.
According to Terri Herrera Eriksson, cell phones are "absolutely forbidden" in the cafÃ© and no music is played. The Iglo LjuscafÃ©'s website states that a visit to the cafÃ© can also help with jetlag, making a visit a must for international business travelers to the bustling city.
Stats for Light CafÃ©
Trending: Older & Mild
Research: 7,189 clicks in 493 w
Interest: 2.4 minutes
Concept: Light CafÃ©
Related: 39 examples / 30 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: convertable usb turntables, balanced fast food menus, and 360-degree advergames.
More Stats +/-
Balanced Fast Food Menus
Convertable USB Turntables
Nutrient-Rich Fast Food Salads
Top 30 E-Commerce Ideas in May