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Swedish Light Therapy Over Coffee

By: Peter Tanner - Published: • References: iglo.se & aftonbladet.se
With Stockholm only receiving five hours of light a day in winter, the Swedish capital's office workers have found a new way to escape to sun. After taking off their shoes and slipping into white robes provided at the door, patrons at the Iglo Ljuscafé sip their morning coffe while soaking in artificial sun beaming from special lights.

Sun deprived Stockholmers usually spend an hour "ljusing" (literally "brightening" in English) at the café. Breakfast and an hour of light treatement will run you 160 Sweden Krona, about $24 U.S.

According to Terri Herrera Eriksson, cell phones are "absolutely forbidden" in the café and no music is played. The Iglo Ljuscafé's website states that a visit to the café can also help with jetlag, making a visit a must for international business travelers to the bustling city. Stats for Light Café Trending: Older & Mild
Traction: 6,598 clicks in 410 w
Interest: 2.9 minutes
Concept: Light Café
Related: 81 examples / 62 photos
Segment: Neutral, 18-35
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