Misconceptions of User-Generated Content
Virginia Heffernan Keynotes - In her keynotes, Virginia Heffernan discusses issues related to emerging online media. She points...
Virginia Heffernan notes that the models and infrastructures required to moderate and monitor user-generated content demand a high degree of knowledge and skill, and shouldn't be dismissed as an insignificant responsibility for just anyone. Monitoring message boards and threads is exceedingly important if companies want to stay competitive and in control of their own brand.