Vijay Govindarajan Keynotes - The Vijay Govindarajan speeches provide vital information and theories about the global economy....
Govindarajan discusses the concept of reverse innovation with genuine excitement. He explains that, historically, major companies have innovated in rich countries like America. While objects are manufactured in wealthy countries, the products move on to be sold to poor countries. The concept of reverse innovation is conducting business in the direct opposite process from this. Govindarajan explains the logics of the concept; he says a rich man has a car, and a poor man wants a car. In reversing the process of innovation, wealth can be better distributed.