Irene Rosenfeld, the CEO of Kraft Foods, delivers a powerful and personal taking risks keynote. One of her favorite pieces of advice to give to people early on in their careers is to take risks. She sums up her thoughts by saying, "It is a simple fact that you cannot steal second base if your foot is firmly planted on first." To stand out from the crowd, one has to be willing to take on the riskier tasks, especially the ones that no one wants to do.
Rosenfeld then shares the story of when she and Kraft Foods purchased Cadbury. Explaining how the decision to do so generated widespread backlash overseas in Britain, she pinpoints it as one of the best things to happen to the company. Her taking risks keynote perfectly outlines why those who are willing to take a chance in business are more likely to succeed.
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