Tracking a Company's Decline
Jim Collins Keynotes - The keynotes by Jim Collins focus on building truly admirable leaders, and the qualities that are...
Stage three is witnessed in "the denial of risk and peril." The undisciplined behavior and poor decisions begin to catch up and there are very clear warning signs. A corporation can either recognize them or continue down its path of destruction. If that is the case, stage four materializes and the company is looking for a quick fix that is not available.
The last stage is the end, at which point there is no money or cultural capital remaining. Collins' brand power speech points out that at some point, a large corporation will fall.