The beneficial aspects of mapping are transferable to business, as is explained by Alyson Wahurst in this risk analysis speech.
Though it seems conventional to hold high merit in research and analysis, Wahurst is forward-thinking in her application of this data to business in both the public and private sectors. Beginning with the example of HIV prevention through gathering data of at-risk communities and spreading awareness with this information, this mapping of info has made for an increase in resilience benefiting the community as a whole.
Taking this notion of beneficial analysis to the next level, Wahurst applies the notion to resilience and innovation. As the CEO of Maplecroft, she highlights the potential to apply data curation to business. Having capitalized on risk analysis herself, she composes a logically sound argument to promote hyper-awareness in this risk analysis speech.
Navigating Business Risk
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Tracking a Company's Decline
Learning from Emerging Markets
Branding Importance and Challenges
Solving the Unsolvable