Empathetic Online Branding
Brian Solis Keynotes - The Brian Solis speeches examine the important role social media can play in building rich...
Not only has social media revolutionized politics as seen in the Arab Spring, but we are also seeing the natural emergence of a Corporate Spring where employees care about the social economy as well. Beyond a platform to talk to consumers, social media is also an opportunity to create real relationships and establish empathy and buy-in from them.
The social capital speech positions brands as people, with online influence. Social capital is an investment in relationships with an expected return and what people say online contributes to this. Therefore, capitalism is not just measured by monetary profit, but also by the depth of relationships.