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Edward Norton's 'Crowdrise' Speech on Fundraising Online

By: Lacey-Jane Walsh - Published: Aug 21, 2013 • References: crowdrise &
Actor Edward Norton discusses using social media platforms to make donations in this 'Crowdrise' speech. Norton is the co-creator of a site called Crowdrise, which combines the personality and appeal of social media platforms with fundraising. The site allows anyone to start fundraising for a cause of their choosing.

Norton noticed that social networking is huge right now, so many people are connected to various social media platforms. While there are sites that allow for people to set up donations online, there were no sites that really enticed people to donate. He and a partner created Crowdrise to combine social networking with fundraising in an engaging way.

Crowdrise appeals to social media users looking to raise money or donate. This innovation in fundraising attracts more attention than other online methods. Stats for Fundraising Through Social Media Trending: Older & Warm
Research: 1,364 clicks in 143 w
Interest: > 3 minutes
Concept: Crowdrise Speech
Related: 13 examples / 10 photos
Segment: Neutral, 18-55+
Comparison Set: 5 similar articles, including: learning from children, the myths of the non-profit sector, and visible petitions.