Persuasion Through Narrative
Greg Power Keynotes - As President of a Global Public Relations firm, Weber Shandwick, Greg Power's keynotes are infused...
Stories are powerful, illusive, capricious and need to be handled with care. Politicians who are master story tellers can take what they would call “my story, make it your story in order to turn it into our story.” Even people who seem to have the right ideas and right experiences can fail to be elected because they couldn’t make it seem as if their story mattered to anyone else.
In order for a story to be good Greg Power says that it needs to be “irresistible, believable and unforgettable.” Stories bring viewers together, they connect with people in a fundamentally compelling way, making them an extremely powerful tool towards influencing other people’s attitudes.