The Rise of Soft Power
Shashi Tharoor Keynotes - The Shashi Tharoor keynotes focus on topics such as leadership and cultural influences. Tharoor has...
As the number of channels of communication continue to increase and countries continue to consume such large quantities of information from the Internet, technology will be responsible for sharing the stories of countries. Using the example of Bollywood, Tharoor demonstrates how film -- as a channel of communication -- can significantly influence the way a country is perceived today, and can often carry more influence and power than politics or money.