How to Make Great Stories
Andrew Stanton Keynotes - In Andrew Stanton's keynotes he explains his thoughts on connecting through creativity. And as the...
One of Stanton's focal points is making an audience care, giving them a reason to be emotionally, artistically or aesthetically involved within the story. Part of making the audience care is by making them "work for their food." People are born with a variety of problems and it is the "well organized absence of information that draws" people in. The equation Andrew Stanton uses to describe this two plus two, not four. By presenting people with enough facts so that they may themselves draw out the significant conclusions makes the story an absorbing experience.