In this Andrew Stanton keynote, the speaker opens with a joke and tells his audience that "story telling is joke telling." The writer of Toy Story, Finding Nemo and Wall-E talks about the importance of good story telling, the ability to connect with ourselves and others through stories.
One of Stanton's focal points is making an audience care, giving them a reason to be emotionally, artistically or aesthetically involved within the story. Part of making the audience care is by making them "work for their food." People are born with a variety of problems and it is the "well organized absence of information that draws" people in. The equation Andrew Stanton uses to describe this two plus two, not four. By presenting people with enough facts so that they may themselves draw out the significant conclusions makes the story an absorbing experience.
Stats for How to Make Great Stories
Trending: Older & Chilly
Research: 294 clicks in 214 w
Interest: 0.5 minutes
Concept: Andrew Stanton Keynote
Related: 20 examples / 15 photos
Segment: Neutral, 18-55
Comparison Set: 7 similar articles, including: motivating with urgency, citizen journalism, and the success of outsiders.
How to Make Great Stories
More Stats +/-
Motivating With Urgency
The Success of Outsiders
Andrew Stanton Keynotes
In Andrew Stanton's keynotes he explains his thoughts on connecting through creativity. And as the...
Get inspired by our collection of 2,000+ keynote speaker videos and 100+ courses of innovative content.