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John Battelle Discusses How Google Has Changed Business Culture

By: Rebecca Byers - Published: Feb 27, 2012 • References: battellemedia and youtu.be
Journalist and co-founder of Wired John Battelle, co-created and co-hosts the annual Web 2.0 Summit. He is also the author of the best-selling book, 'The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture.' John Battelle discusses his personal experience in exploring the intersection of search, media, technology and the business world.

John Battelle started a blog and started teaching about blogging because he "wanted some help from a community to make [him] not as dumb as [he] obviously was on a subject [he] was interested in, search," which eventually led to his book. In this captivating talk, he explores how Google and its search methods have rewritten the rules of business and transformed online culture.