Unpublished - X
Search Technology and Media
John Battelle Keynotes - Keynotes by John Battelle are insightful, business-oriented and reflect his extensive time spent as...
John Battelle started a blog and started teaching about blogging because he "wanted some help from a community to make [him] not as dumb as [he] obviously was on a subject [he] was interested in, search," which eventually led to his book. In this captivating talk, he explores how Google and its search methods have rewritten the rules of business and transformed online culture.