The Inability to Notice
Daniel Simons Keynotes - The Daniel Simons speeches divulge into topics relating to psychology, such as awareness,...
People are always so confident that they will notice something obvious, dramatic or unexpected when it is presented in front of them. Simons, backed up with plenty of evidence from various studies, shows how if people aren't looking for something particular, they will very often miss it.
He then introduces the concept of choice blindness, which leads people to justify decisions they did not actually intend to make. Simons' intuition keynote speech is not only extremely interesting, but also presents different implications for a variety of industries.