In the enlightening conversation with professional matchmaker Hattie Elliot, she shows how rebranding her company's image helped improve her business model and shares how by doing this other small businesses can refine their models as well.
Using her dating event company, The Grace List as an example, she shows that by going from a business that was strictly a singles' event company, and expanding on that model from customer's communications and demands, she was able to make better decisions and focus on what was particularly innovative about the service she was offering. By using examples from her own career successes and failures, Hattie Elliot shows her audience how it is possible to streamline and rebrand a company to better meet the needs of both the clients and the CEO.
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