The Power to Create the Future
Patrick Dixon Keynotes - Forward-thinking ideologies and corporate strategy have been two of the main points presented during...
Dixon believes that the future will revolve around the following three areas: disruption of the individual, disruption of consumption and disruption of the consumer. Individuals and consumers today are unwilling to wait for anything, be it a product or service. They grow anxious and frustrated, oftentimes resulting in irrational behaviors. There is an opportunity for businesses to focus on emotion in the future. According to Dixon, businesses that can drive positive reactions and emotions to products and services will be the ones that dominate the market. Today's consumers are very caught up in the presence and will respond to the businesses that are effectively and appropriately prepared to meet their ever-evolving needs.