Retaining Loyal Clients
Steven van Belleghem Keynotes - The Steven van Belleghem speeches on retaining business and increasing customer loyalty favor...
In the customer loyalty speech, he says this is doing business with the brain, rather than doing business with the heart. If companies treated clients as friends and made a sincere effort to support them and do the right thing, without expectation of something in return as real friends do, this will naturally result in increased loyalty. Customers will tell their stories and positive experiences, bringing in even more clients and funds.
He also believes companies should do as much as they can with their clients to create lasting memories and an emotional connection. This will also allow companies to survive, and be more than a commodity.