Consumers as the Message
michael lazerow Keynotes - The keynotes by Michael Lazerow recognize the influence people have in business. People are the...
This Creating Experiences Keynote Has Michael Lazerow Revising Mcluhan
Users are now telling media companies what to think, because it is no longer about the content because content is irrelevant without engagement. The truth is that people trust people and by making people the main focus of messaging, companies can capitalize on this. As Lazerow points out businesses needs to realize that their companies are filled with actors, who are employees, vendors, competitors and consumers. The ability for brands to empower and educate these voices can help them boost their presence, no matter the positive or negative responses.