Douglas Rushkoff

Douglas Rushkoff Keynotes - He is known for coining the terms “viral media” and “digital native,” and wrote the first...

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This cultural shift keynote has author and media theorist Douglas Rushkoff discussing how society's narrative has shifted into a decentralized participatory culture. In this captivating speech 'When Change is Always On,' Rushkoff demonstrates how NBA star Jeremy Lin, President Barack Obama, and Facebook creator Mark Zuckerberg have become viral. These team players are social media stars due to their decentralized style of leadership.

Lin, who Rushkoff deems a, "social media style sports hero" over a "television style star," plays a decentralized basketball game where being the star is not the goal. While Obama and Zuckerberg are only as successful because they are about "we" not "I." These figures show a shift away from the traditional story heroic narrative.

The new respect for these leaders shows the transformation of culture into what Rushkoff calls a "slow networked leaderless deliberate participatory collaborative consensus."