What a wonderful way to get parents to bring their children to the zoo: This campaign for the Santa Cruz Zoo uses drawings of animals made by children that reveal their belief that all wildlife exists on television.
Each drawing of an animal is ensconced within a TV box rather than its natural habitat. I am sure there are a few adults who could learn a thing or two as well by visiting a zoo.
The ads were created by advertising agency McCann Erickson, Santa Cruz, Bolivia with creative direction by Alejandro Guzmán, Daniel Terrazas and Daniel Terrazas.
Naughty Zoo York Ads
10 Enticing Zoo Ads
The Return of Black Death
Diamond Media Player for Dogs
Amateur Movie Reproduction
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Santa Cruz Campaign Reminds That Animals Don't Just Exist on TV
- By: Vincent SaleraFeb 15, 2009