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Sporty Avant Garde Sneakers

Clean the Sky - Positive Eco Trends & Breakthroughs

Matthew M Williams Joins Nike on a New Zoom MMW 4 Sneaker

— December 3, 2020 — Fashion
Designer Matthew M Williams works in collaboration with Nike to unveil the new Zoom MMW 4 sneaker model for the season. The shoe embodies a futuristic design language and perfectly fuses the expertise of both contributing efforts, channeling technical details that are natural to Williams and sporty elements that are true to Nike.

The colorway remains minimal with a blend of bone white that is further accented with black detailing throughout. The upper is made from a series of mesh materials and held together with fused seams for sleek look overall. The most notable detial can be found at the overlay, where there is a chrome silver on the medial side of the foot that partially lays on top of the black Swoosh.

Image Credit: Nike
Trend Themes
1. Futuristic Sneaker Design - Disruptive innovation opportunity: Explore new materials and construction techniques to create avant-garde sneakers with a futuristic aesthetic.
2. Collaborative Footwear Collections - Disruptive innovation opportunity: Partner with renowned designers to create limited edition sneaker models that combine their unique design language with sporty elements.
3. Minimalist Colorways - Disruptive innovation opportunity: Experiment with minimalistic color palettes, such as bone white with black accents, to create sleek and contemporary sneaker designs.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Integrate futuristic design elements into footwear collections to cater to consumers seeking cutting-edge fashion.
2. Fashion Design - Disruptive innovation opportunity: Collaborate with sportswear brands to infuse avant-garde aesthetics into their collections, attracting fashion-forward consumers.
3. Athletic Wear - Disruptive innovation opportunity: Combine technical details and sporty elements in apparel and accessories to create high-performance fashion items.
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