The Zoo Magazine Fall 2012 editorial is all about the retro doll-like look. From the fake eyelashes to the muted images, the photoshoot is innocently moody in a youthful way. There is a candid quality about the grainy shots that lends an effortless element to the outfits themselves. Full of plaids, knits and knee-high socks, model Hollie-May Saker looks like the quintessential college school girl from the 70s.
Lensed by photographer Manuela Pavesi, the Zoo Magazine Fall 2012 editorial appears in Issue 36 of the magazine. Styled by fashion editor Moreno Galatà, the wardrobe features the designs of such labels as Miu Miu, Jil Sander, Marc Jacobs, Emporio Armani, Rochas, Vivienne Westwood and Calvin Klein. Channeling the French New Wave, the British beauty will inspire many women to go vintage vixen.
What Makes This Trend Stand Out
- Retro-fashion-revival
- There is an opportunity for fashion brands to embrace the retro doll-like look in their designs and marketing campaigns.
- Nostalgic-ad-campaigns
- Companies can leverage the candid quality and vintage aesthetic of this editorial to create nostalgic ad campaigns targeting millennials and Gen Z.
- Retro-beauty-trend
- The trend towards doll-like, doe-eyed beauty can be capitalized on by beauty brands to create new product lines and tutorials.
Sectors Adopting This
- Fashion
- Fashion brands can create retro-inspired collections and campaigns based on the Zoo Magazine editorial.
- Beauty
- Makeup and skincare brands can market to the retro beauty trend and create products to achieve the doll-like, doe-eyed look.
- Advertising
- Ad agencies can create nostalgic campaigns for brands targeting millennials and Gen Z using the aesthetic of the Zoo Magazine editorial.
