This spooky season, Baskin-Robbins is helping fans satisfy their sweet tooth with its not-so-scary new Zombie Unicorn Cake.
This fall, Baskin-Robbins has given its iconic Unicorn Cake a ghoulish makeover. As the brand puts it, "Fresh from the depths of Baskin-Robbins' frozen cauldron, this chilling cake comes back to life with a crushed OREO coated sugar cone horn, gooey dripping 'blood' and an OREO 'dirt' speckled base." The result is a bright green unicorn cake that tastes much sweeter than it looks.
In addition to spooky cakes, Baskin-Robbins also has your Halloween ice cream needs covered. The brand's fan-favorite Trick Oreo Treat is back as this year's October’s Flavor of the Month. This terrifyingly tasty treat consists of orange crème-filled Oreo cookies swirled into a creamy vanilla-flavored ice cream, with Butterfinger and Baby Ruth candy pieces studded throughout.
Image Credit: Baskin-Robbins
What's Driving This Trend
- Spooky Desserts
- Baskin-Robbins introduces a zombie unicorn cake and other Halloween treats, indicating a trend towards spooky desserts.
- Seasonal Flavors
- Baskin-Robbins releases a Trick Oreo Treat ice cream for October, indicative of a trend towards seasonal flavors.
- Unconventional Ingredients
- Baskin-Robbins uses crushed Oreo cookies and candy pieces in their Halloween treats, suggesting a trend towards using unconventional ingredients in desserts.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on the trend towards seasonal flavors and unconventional ingredients in order to create limited-time offerings that appeal to consumers.
- Bakery
- The bakery industry can take advantage of the trend towards spooky desserts, creating their own Halloween-themed cakes, cupcakes, and pastries.
- Hospitality
- Restaurants and hotels in the hospitality industry can incorporate spooky desserts and seasonal flavors into their menus, providing unique experiences for guests during the Halloween season.
