Wide-Eyed Fashion Lookbooks

The Zoe Karssen SS 2012 Collection is Simple and Quirky

The Zoe Karssen SS 2012 collection is a quirky and simples take on staple pieces. The series features sweats, tees, sweaters and crew necks. The designers incorporate pop culture into each pieces with graphic symbols. The collection features peppy icons with a satanic twist. Memorable graphics include a bat which reads "Paris can wait," and a demonic Mickey Mouse image. The pieces are versatile, easily dressed up or way down.

The line was founded in Amsterdam in 2010 by Zoe and Quince Karssen. The pieces are casual and wearable, while still maintaining the highest level of quality. The Zoe Karssen SS 2012 collections features bat silhouettes and moustache motifs, perfect for the quirky hipster chick.

Quirky Fashion
Opportunity for brands to create fashion collections that incorporate pop culture elements with a quirky twist.
Graphic Symbol Fashion
Chance for designers to use graphic symbols, such as bats and satanic references, in their fashion collections.
Versatile Staples
Potential for the creation of fashion pieces that are versatile, easily dressed up or down.

Where This Applies

Fashion
Fashion brands can embrace the trend of incorporating pop culture and quirky elements into their collections.
Design
Graphic designers can explore the use of symbols and satanic references in their design work.
Apparel Manufacturing
Manufacturers can focus on creating versatile and high-quality staple pieces for the fashion industry.
SCORE
4.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 51%
Freshness 8%