MADE, the furniture company is promoting its zero-cost giveaway initiative through its partnership with Geev, a preloved app. The partnership will provide customers with a zero-waste, zero-cost solution to find a second home for old furniture.
As part of MADE's commitment to becoming a circular sustainable business, the company wants to introduce new ways to extend product life. CEO Philippe Chainieux explains: “This is a key issue for our sector, and we know how important it is to our customers."
To use the service, once a customer makes a purchase on MADE.COM, they can click "get started" on the order screen to select from one of five partner charities, with 10% of customer purchases go towards the chosen organization. Users can sign up to Geev and post an ad for unwanted furniture or homewares.
Image Credit: Internet Retailing