Son of a Tailor Expanded Its Range with the Zero Waste Pullover
Grace Mahas — October 21, 2019 — Eco
References: sonofatailor & kickstarter
In an effort to combat fast fashion, Son of a Tailor -- a new eco-friendly Danish brand dedicated to producing high-quality, made to order garments -- as expanded its portfolio to include the Zero Waste Pullover. As its name suggests, it wastes nothing in production thanks to its 3D knit technology, a huge feat compared to the 40% of fabric that is typically wasted when producing fast-fashion.
In addition, thanks to its unique custom sizing, the Zero Waste Pullover is not likely to be discarded due to poor fit, reducing the potential for waste. Other notable features the eco-friendly sweater boasts are enhanced cuffs and necks for durability and heat-regulating and moisture-wicking properties. Consumers can pre-order the Zero Waste Pullover on Kickstarter.
In addition, thanks to its unique custom sizing, the Zero Waste Pullover is not likely to be discarded due to poor fit, reducing the potential for waste. Other notable features the eco-friendly sweater boasts are enhanced cuffs and necks for durability and heat-regulating and moisture-wicking properties. Consumers can pre-order the Zero Waste Pullover on Kickstarter.
Trend Themes
1. Eco-friendly Fashion - Sustainable and zero-waste fashion is a trend that provides disruptive innovation opportunities for companies to create eco-friendly garments using 3D knit technology.
2. Custom Sizing - The trend of personalized sizing in fashion provides an opportunity for companies to reduce waste by creating garments that fit better and are less likely to be discarded.
3. Moisture-wicking Properties - The trend of incorporating moisture-wicking properties into fashion provides an opportunity for companies to create garments with added functionality, increasing the value proposition to consumers.
Industry Implications
1. Fashion Industry - The fashion industry can embrace sustainable and zero-waste fashion, capitalize on personalized sizing, and incorporate moisture-wicking properties to differentiate themselves and provide value to consumers.
2. Textile Industry - The textile industry can explore 3D knit technology and other sustainable production methods to reduce waste and environmental impact while creating high-quality fabrics.
3. Sports Apparel Industry - The sports apparel industry can incorporate moisture-wicking properties to create more functional and comfortable activewear, providing a competitive advantage in the market.
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