Vibrantly Accented Timepieces

The Zenith Defy Ultraviolet 21 Watch Boasts a Brilliant Pop of Color

The Zenith Defy Ultraviolet 21 watch is a premium timepiece from the brand that will deliver exceptional functionality and style for discerning wearers to appreciate. The watch looks like a high-end timepiece, but has been accented by a vibrant pop of color on the dial and band to help create visual intrigue for wearers to enjoy on a daily basis. The timepiece is powered by an El Primero 9004 movement that is visible through the dial and also achieved with purple components to help them shine against the gray case.

The Zenith Defy Ultraviolet 21 watch is priced at $13,100 and boasts the aforementioned purple accent on the strap in the form of a woven-looking insert that can be removed to show off the black rubber strap.

Vibrant Timepiece Accents
There is an opportunity to experiment with bold and colorful accents on luxury watches.
Visible Movement Design
Incorporate designs that showcase the internal movement of a watch for visual interest and innovation.
Removable Strap Inserts
Offering customizable and interchangeable strap inserts allows for personalization and uniqueness of luxury watches.

Who This Affects Most

Luxury Watch
The luxury watch industry can incorporate bold and colorful accents to create visually intriguing designs.
Horology
Innovations in visible movement designs offer opportunities for the horology industry to create unique timepieces.
Fashion Accessories
Interchangeable strap inserts in luxury watches offer potential for innovation and disruption within the fashion accessories industry.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 22%
Freshness 9%