The Zendaya Barbie is the latest custom Barbie doll created to immortalize a celebrity or iconic personality.
The Zendaya Barbie is dressed in the white Vivienne Westwood gown and long, lustrous dreadlocks that caused a stir on the 2015 Academy Awards red carpet. Zendaya Barbie made her debut at the 'VH1 Save the Music foundation Rock 'n Royals' concert experience, which was hosted in collaboration with Mattel. Designed by Mattel Barbie designer Carlyle Nuera and painstakingly assembled by a team of hair stylists, makeup artists and sewers, the Zendaya Barbie is a total triumph, beautifully replicating the teenage sensation's unique style.
Zendaya expressed her delight with her doll look-alike on Instagram, posting a picture of herself with her mini-me along with the caption, "When I was little I couldn't find a Barbie that looked like me, my...how times have changed."
Key Themes Behind This Trend
- Custom Celebrity Dolls
- Creating custom dolls inspired by celebrities or iconic personalities is an opportunity to merge pop culture and toy industry, allowing consumers to engage with their favorite stars in a new way.
- Diversity and Inclusivity in Toys
- The demand for diverse and inclusive dolls is on the rise, making it an opportunity for toy companies to capitalize on this trend and tap into a wider market of consumers looking for representation in their playthings.
- Celebrity Brand Collaborations
- Collaborating with celebrities on toy lines is an innovative way to create buzz and drive sales, as well as offer fans a chance to engage with their favorite idols in a new and exciting way.
Where This Applies
- Toy Manufacturing
- The toy manufacturing industry can explore opportunities to collaborate with celebrities and create custom dolls to increase brand recognition and appeal to a wider audience.
- Entertainment
- The entertainment industry can benefit from collaborations with toy manufacturers to create custom dolls inspired by actors and actresses, further promoting their brand and increasing their fanbase.
- Fashion Industry
- The fashion industry can also explore the opportunity of designing and collaborating on custom dolls, allowing consumers to engage with designer fashion on a smaller scale and in a more accessible way.
