New Balance recently announced that it will be releasing a running shoe called the 'Zante Generate' that is made from 3D-printed materials. While the company confirmed that it was experimenting with 3D printing back in November, now fans can get a better look at what the futuristic sneakers consist of.
The Zante Generate is a running shoe modeled after the company's original Fresh Foam Zante design. The new sneakers will features a 3D-printed midsole made from a DuraForm TPU Elastomer material created by 3D Systems and sitched together using selective laser sintering technology.
Only 44 pairs of the 3D-printed shoes will be released, with pairs available both online and at the New Balance Experience Store in Boston.
What Makes This Trend Stand Out
- 3d-printed Footwear
- The use of 3D printing technology for footwear manufacturing provides opportunities for customization, personalization, and sustainability.
- Selective Laser Sintering
- The selective laser sintering technology used in manufacturing the Zante Generate creates opportunities for more efficient and cost-effective production of complex designs.
- Limited Edition Products
- Releasing limited edition products like the Zante Generate creates opportunities for exclusivity and scarcity marketing strategies.
Sectors Adopting This
- Sportswear
- The sportswear industry can leverage 3D printing technology to create customizable, high-performance athletic footwear.
- Footwear Manufacturing
- The use of 3D printing and SLS technology in footwear manufacturing can improve production efficiency and enable the creation of more intricate designs.
- Retail
- Releasing limited edition products, like the Zante Generate, can create a buzz and drive foot traffic to retail stores.
