Rinspeed and online clothing retailer Zalando have teamed up to create the Zalando Fashion Car. This interesting concept car is targeted at women as well as fashionable men and comes loaded with tech. The window visors of the car are equipped with iPads that use an augmented reality app to scan the clothing of passerbys. If the app spots someone wearing clothing sold by Zalando, the driver and passengers can order the item from the comfort of the car.
The clothing is then delivered to the car via GPS. The items can be tried on using a special changing curtain mounted to the trunk. The trunk is equipped with a "fashion box" for holding clothing and other items. The Zalando Fashion Car is a concept in the truest sense of the word, and will most likely never see production. Still, it's an intriguing design nonetheless and its nice to see automakers targeting women for a change, however stereotypical it may be.
Key Themes Behind This Trend
- Augmented Reality Fashion
- The Zalando Fashion Car uses augmented reality technology to scan and order clothing from the comfort of the car.
- Tech-integrated Fashion Vehicles
- The Zalando Fashion Car incorporates technology features, like iPads and a special changing curtain, to enhance the fashion shopping experience.
- Fashion Delivery Innovations
- The Zalando Fashion Car utilizes GPS to deliver clothing directly to the car, offering convenience and efficiency.
Where This Applies
- Automotive
- Automakers can explore integrating technology and augmented reality features into their vehicles to appeal to fashion-conscious drivers.
- Fashion Retail
- Fashion retailers can consider adopting mobile applications and augmented reality tools to provide an immersive shopping experience to their customers.
- Delivery Services
- Delivery companies can leverage GPS technology to optimize their operations and offer personalized and efficient delivery options for fashion products.
