Not content with just being the face of the Zadig & Voltaire brand for two consecutive seasons, the gorgeous Freja Beha Erchisen has signed on to design her first capsule collection for the fashion house.
As the star of the brand’s campaign for two years running, it should come as no surprise that the Danish supermodel would design a collection for Zadig & Voltaire—Erchisen’s personal style is in harmony with the fashion brand’s style of glam, effortless cool.
Having previously designed a denim collection for fashion brand Mother, the brunette stunner knows what she’s doing.
For the new Zadig & Voltaire range, Erchisen is going for the rock-and-roll look which feature denim jackets, leather bags and loose T-shirts.
What Makes This Trend Stand Out
- Celebrity Capsule Collections
- Collaborations with celebrities for limited edition clothing collections for a specific brand.
- Rock and Roll Fashion
- Incorporating elements of rock and roll fashion, such as denim, leather, and graphic tees, in high fashion clothing.
- Model Designers
- Models designing their own clothing lines, bringing their personal style and following to a brand.
Sectors Adopting This
- Fashion
- The fashion industry, particularly high-end clothing brands, can collaborate with celebrities and models to create limited-edition collections that align with the brand's overall aesthetic.
- Retail
- Retailers can take advantage of the popularity of celebrity capsule collections and incorporate them into their inventory to attract customers interested in following celebrity fashion trends.
- Entertainment
- The entertainment industry can collaborate with high fashion brands to create costumes and wardrobes for music tours and concerts, incorporating rock and roll fashion elements to create a cohesive look.
