The new Z Zegna Spring/Summer 2012 campaign offers a sneak peek at the label's upcoming spring collections which are set to hit stores soon. Model Sebastian Brice is beautifully captured here by photographer David Sims, giving us just a small hint of the line that looks as if it's going to focus on coated materials and leathers.
If you're a fan of the modern, yet dapper, line of suits and casual wear, then you probably aren't satisfied with the cropped images that seem to conceal more than they reveal. From the basic black leather bomber and the blazer that are depicted in this advertisement, the collection looks as if it's going to be modernly elegant and refined. However, only time will tell how the new collection will live up to one's expectations of the new Z Zegna Spring/Summer 2012 campaign.
Why This Trend Is Growing
- Clothing-concealing Advertising
- Disruptive innovation opportunity for brands to create interest and mystery around their upcoming collections through strategically placed ads
- Minimalist Fashion Photography
- Disruptive innovation opportunity for photographers to experiment with new ways to capture stunning visuals that intrigue and capture audience attention
- Coated Materials and Leather Fashion
- Disruptive innovation opportunity for fashion designers to explore new materials and textures in their collections, combining traditional elegance with trendy looks
Industries Being Reshaped
- Fashion Advertising
- Disruptive innovation opportunity for fashion brands to use unconventional advertising methods that create buzz, interest, and intrigue around their upcoming collections
- Fashion Photography
- Disruptive innovation opportunity for photographers to experiment with minimalistic and innovative approaches to capture stunning visuals for fashion campaigns
- Fashion Design
- Disruptive innovation opportunity for fashion designers to explore new materials, textures, and unconventional combinations, creating unique and trendy collections that stand out in the market
