Showing their love for the deceased designer Yves Saint Laurent through the editorial 'Yves Forever' in Vogue Paris, the French publication clothed model/actress Laetitia Casta (their December/January 2010 cover girl) entirely in garments designed by the fashion legend.
Photographer Alasdair McLellan captures the lovely Casta in vintage pieces from the venerable fashion house lest we forget about the loss of an icon. Jane How styled the minimalist editorial 'Yves Forever.'
Implications - The marriage between publications and products is a significant one for consumers who rely on certain publications to set and stretch the boundaries of styles and innovation at any given time. Across a variety of industries from fashion to business and technology, speciality publications encourage and celebrate the consumption of certain products and brands over others. Meanwhile, the companies behind these products send devoted consumers to these publications for updates on what is up-and-coming. This multi-directional relationship is essential for the acceleration of consumption.
Why This Trend Is Growing
- Marriage Between Publications and Products
- Opportunity for brands to partner with publications to influence consumer behavior and drive product consumption.
- Specialty Publications in Fashion, Business, and Technology
- Potential for specialized publications in these industries to shape and innovate consumer trends.
- Multi-directional Relationships Between Brands, Products, and Publications
- Opportunity for brands, products, and publications to collaborate and mutually benefit from the promotion and consumption of each other.
Industries Being Reshaped
- Fashion Industry
- Chance for fashion brands and publications to collaborate and influence consumer fashion choices.
- Business Industry
- Opportunity for business publications to partner with brands and drive consumption of specific products and services.
- Technology Industry
- Potential for specialized technology publications to shape consumer trends and encourage the adoption of new tech products and innovations.
