Showing their love for the deceased designer Yves Saint Laurent through the editorial 'Yves Forever' in Vogue Paris, the French publication clothed model/actress Laetitia Casta (their December/January 2010 cover girl) entirely in garments designed by the fashion legend.
Photographer Alasdair McLellan captures the lovely Casta in vintage pieces from the venerable fashion house lest we forget about the loss of an icon. Jane How styled the minimalist editorial 'Yves Forever.'
Implications - The marriage between publications and products is a significant one for consumers who rely on certain publications to set and stretch the boundaries of styles and innovation at any given time. Across a variety of industries from fashion to business and technology, speciality publications encourage and celebrate the consumption of certain products and brands over others. Meanwhile, the companies behind these products send devoted consumers to these publications for updates on what is up-and-coming. This multi-directional relationship is essential for the acceleration of consumption.