United Kingdom's END. Clothing label worked in collaboration with adidas Originals on the new Yung-1 Atmosphere sneaker. The design draws direct inspiration from the hues of the sky as the footwear is predominantly blue and gray. It is a reimagined iteration of adidas' Falcon Dorf shoe from the 90s, which got its name from a small town by a running route that the shoe was tested on.
The Yung-1 Atmosphere sneakers have a chunky silhouette and an upper constructed from synthetic suede materials, mesh underlays, with nubuck overlays and terry cotton lining. Co-branding details are found on the model as well through Trefoil graphics and END. embroidery on the left and right tongue tabs. There are also END. accents on the aglets and triple stripe webbing. Rounding the entire piece out, the design rests on a bulky rubber outsole and a Torsion system.
What's Driving This Trend
- Suede Sneakers
- The continued popular demand for suede in sneaker designs as a fashion statement presents an opportunity for brands to innovate toward modern designs.
- Chunky Silhouette Sneakers
- Designers and brands can innovatively explore reimagined iterations of classic silhouettes, such as the Falcon Dorf from the 90s, to appeal to the current market’s demand for chunky sneakers.
- Color-inspired Sneakers
- Designs that draw inspiration from a particular color or color scheme, such as the Yung-1 Atmosphere's sky-inspired hues, offer a unique selling point for sneakers as fashion items.
Who This Affects Most
- Footwear
- Brands can explore innovative materials, unique designs, and color combinations to satisfy the evolving tastes of consumers in the footwear industry.
- Fashion
- Fashion designers and brands can innovatively collaborate to create unique designs, drawing inspiration and ideas from different fields.
- Retail
- Retailers have an opportunity to explore collaborations and limited releases to attract customers and create hype around their products in the highly competitive fashion industry.
