The silly, smiling face of Yulia Kharlapanova appears on these print ads for Moschino S/S '09. The campaign was shot by Patrick Demarchelier, and it looks like both model and photographer had a ton of fun creating this campaign.
It's refreshing to see a beautiful model smiling and making funny faces. Whereas other campaigns have echoed the dismal economy with equally dismal and stark campaigns, the ads above defy the gloom and spread sunshine instead.
Implications - Companies will benefit from using advertising techniques that are unique and previously unseen throughout their field of business. Using humor is always a great marketing strategy as it garners much attention, as well as creates a connection between the buyer and the business.
What's Driving This Trend
- Unique Advertising Techniques
- Exploring new and creative approaches to advertising can help companies stand out in their industry.
- Humor in Marketing
- Using humor as a marketing strategy can capture attention and foster a connection between buyers and businesses.
- Positive and Expressive Fashion Campaigns
- Fashion campaigns that embrace positivity and expressiveness can provide a refreshing and uplifting alternative to more somber campaigns.
Who This Affects Most
- Fashion
- The fashion industry can adopt more positive and expressive marketing approaches, creating unique campaigns that resonate with consumers.
- Advertising
- The advertising industry can incorporate humor as a strategy to create memorable and engaging campaigns for clients.
- Marketing
- Marketers across industries can explore new and creative techniques to break through the clutter and effectively connect with their target audiences.
