The silly, smiling face of Yulia Kharlapanova appears on these print ads for Moschino S/S '09. The campaign was shot by Patrick Demarchelier, and it looks like both model and photographer had a ton of fun creating this campaign.
It's refreshing to see a beautiful model smiling and making funny faces. Whereas other campaigns have echoed the dismal economy with equally dismal and stark campaigns, the ads above defy the gloom and spread sunshine instead.
Implications - Companies will benefit from using advertising techniques that are unique and previously unseen throughout their field of business. Using humor is always a great marketing strategy as it garners much attention, as well as creates a connection between the buyer and the business.