Face your elephant! This video is an artistic, effective new way of showing the impact of our carbon footprints, what the UK company is dubbing our "carbon elephant." The video to promote global awareness shares the scary fact that "Every year, UK households produce 6 million tons of carbon dioxide, the equivalent weight of 2,000,000 elephants."
The environmentally conscious are looking at different mediums in which to get the message across. July's Live Earth Concert was an international success at getting the message across, Leonardo DiCaprio's 11th Hour was a box office hit as soon as it was released, fashion magazines are hailing eco-friendly styles, and traditional news media has been keeping a study focus on the issue.
This video clip goes on to speak about the huge impact we have, and emphasizes that personal decision change the world. Climate chaos can be stopped. "You have impact, so face your elephant."