The You Must Create SS 2012 collection exhibits the tough, yet classy attitude of the company. The brand has a highly satirical sense of humor when it comes to the fashion world, ignoring the sterile atmosphere of high fashions. The company picks up inspirations from historical British military uniforms, and the attire of 80s football fans in the UK. The collection boasts a preppy allure with precision and concise functionality.
While the attire featured may be vintage-inspired and preppy, the lookbook has a dark humor radiating from it. The timeless clothing is adorned on models who stand as misfit art students, painting dead rats pink and attaching fake legs to walls.
The You Must Create SS 2012 collection includes sweaters, trenches, suede penny loafers, a crew neck jumper and shorts.