Yoshio Kubo's fashion label has been growing immensely in the past year and now yoshiokubo launches its seasonal capsule for the Fall/Winter 2021 season. The expansive range celebrates Japanese heritage, as it always plays a strong role in everything that the fashion brand embodies. This is important during Kubo's creative process and draws inspiration from classic structures and techniques.
This concept is translated through pieces such as the floral jacquards with deep dyes, which are done with influence from Japanese craftspeople who assemble kimono or furniture. The backdrop of the editorial is a traditional factory, authentically showcasing the designs. The seasonal apparel includes wrapped outerwear and militaristic touches, complete in a color palette centering red, gray, and more.
Image Credit: Yoshio Kubo
Key Themes Behind This Trend
- Traditional Fashion Revival
- Fashion brands are increasingly drawing inspiration from traditional structures and techniques to create new designs with cultural relevance.
- Heritage Celebration
- The celebration of heritage is becoming a trend in the fashion industry, with designers showcasing traditional cultural elements in their designs.
- Deep Dye Floral Jacquards
- The use of deep dyes and floral jacquards, inspired by Japanese craftspeople who assemble kimono or furniture, is on the rise as a trend in fashion.
Where This Applies
- Fashion
- As heritage becomes a trend, fashion brands have an opportunity to innovate by drawing inspiration from cultural traditions to create new and uniquely relevant designs.
- Textile
- As deep dyes and complex jacquard techniques gain popularity, textile companies could innovate by exploring new ways to create these intricate designs with sustainable and eco-friendly materials.
- Tourism
- The popularity of heritage celebration in fashion presents opportunities for the tourism industry to promote and showcase cultural destinations and experiences, inspiring travelers to explore and learn about different cultures.
