Aging Scholar Runways

The Yohji Yamamoto Fall/Winter 2012 Show is Impeccably Layered

The Yohji Yamamoto Fall/Winter 2012 collection makes its debut at Paris Fashion Week, showcasing impeccably layered looks that exude an effortless sense of elegance. This sophisticated menswear collection fuses a military inspiration along with bearded scholar styling.

This collection features wearable everyday clothes that are given luxurious status thanks to innovative shapes and bold detailing. From rich textiles to voluminous accents, models wear loosely fitted suits, oversized wraps and heavy capes.

The guys are accessorized with vintage-inspired top hats, gold buttoned accents and laced neckwear. Serving as the perfect finishing touch to a stunning runway show, the models are groomed with heavy beards and long, wild locks, resembling aging scholars with a killer sense of style.

Layered Looks
Opportunity for innovative shapes and bold detailing in everyday clothing pieces.
Military Inspiration
Potential for unique designs that fuse military elements with fashion aesthetics.
Vintage Accessories
Market for vintage-inspired top hats, gold buttoned accents, and laced neckwear.

Sectors Adopting This

Fashion
Fashion designers can explore the trend of layered looks and military-inspired designs.
Textiles
Textile manufacturers can capitalize on the demand for rich textiles and voluminous accents.
Grooming
Opportunity for grooming products and services targeted at creating bearded, scholar-like appearances.
SCORE
3.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 19%
Freshness 8%